Tuesday, June 21, 2011

Being seen on the scene

This title was the first blog I ever posted but somehow it is now gone. I will do my best to remember everything.

If you want to get further ahead in your own music scene locally, nationally or internationally you have to do one thing for sure. Be seen on the scene.
Look at big stars like KISS or Ozzy. You always see them making news somehow. Just because you are starting out doesn't mean you can't do it at your level. You have to get out there if anyone is to know who you are:

Go to shows:
Yes, I know gas is expensive and shows are sometimes too. Start with places that you want to play and with artists that you want to play with. Go to these shows, make friends with the door person, the bartender, sound person, the artists on the bill and most importantly, the fans. Bring some fliers with you. Even if you don't have a show to promote, bring a flier with a website address that someone can check out your music, pics and what you're all about. After a short while of doing this over and over at the same places, you may not have to pay to get in. Especially, if you've worked this into a booking for yourself.

Find the taste makers:
In every scene there are people that hold more sway to: Public opinion, show bookings, press and the like. It is politics, but that doesn't have to be a bad thing. Learn your scene. Become professionally associated with the bookers, writers, bloggers and photographers of your scene.

Be professional
:

You won't like everything you see or hear and you don't have to. It is best not to criticize another artist as you might be talking to the booker who really likes them, their sister or perhaps one the artist themselves without realizing. If someone does ask you an opinion on music, be constructive and positive. Again, no point in being negative at all.

Network:
Networking is not being online blasting out messages every 5 minutes. No, that will get you less fans and people wanting to work with you as they tend to ignore after some time. True networking is in the follow up. If you meet someone, send them a quick thank you within 24 hours. Follow up one week later. If you don't get a response, try one more week later and if it still doesn't work make an effort to see them in person again. Face to face is usually better than not.

Be professional:

Yes, I said that once earlier but this is where many, many traps lay. Everyone gets frustrated and being an artist seems to make one more sensitive. Do NOT be negative in your public persona. No one needs to know that you and your guitar player haven't talked in a few days or that you're not happy with the last demo or performance. Find positive things to say about your art. Better yet, inquire what the other party has going in their life and be genuinely interested.
There is a saying you get one chance for a first impression. Use it wisely.

As always, we welcome your feedback

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